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How Heinz is pushing its portmanteau sauces in-store | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
By Christopher Lombardo

Kraft Heinz is tapping the wisdom of crowds for its latest sauce innovations, and pushing these LTOs in-store. The CPG scoured the web looking for posts by condiment lovers, “crowdsaucing” the newest combinations in its limited-time selection: Heinz Tarchup (a mix of tartar sauce and Heinz Ketchup), Wasabioli (wasabi and garlic aioli) and Hanch (hot sauce and ranch). And unbeknownst to online posters, their suggested food creations went from figments of their imagination to a reality.

http://strategyonline.ca/2021/03/31/how-heinz-is-pushing-its-portmanteau-sauces-in-store/
 

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